Unlocking the Marketing Mix: A Deep Dive into the 4 Ps
About
Content (13)
Introduction
The Foundation: What are the 4 Ps?
Product: Crafting Value and Solutions
Product Lifecycle and Portfolio Management
Price: The Art and Science of Valuation
Pricing Strategies and Tactics
Place (Distribution): Getting Products to Customers
Optimizing Place: From Bricks to Clicks
Promotion: Communicating Value and Persuading
Traditional Promotion: Advertising, PR, and Sales
Modern Promotion: Digital and Integrated Marketing
The Marketing Mix in Action: Integrating the 4 Ps
Outro
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Unlocking the Marketing Mix: A Deep Dive into the 4 Ps
Content
Introduction
30s
The Foundation: What are the 4 Ps?
5m
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Product: Crafting Value and Solutions
4m 32s
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Product Lifecycle and Portfolio Management
5m
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Price: The Art and Science of Valuation
6m
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Pricing Strategies and Tactics
5m
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Place (Distribution): Getting Products to Customers
6m
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Optimizing Place: From Bricks to Clicks
5m
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Promotion: Communicating Value and Persuading
6m
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Traditional Promotion: Advertising, PR, and Sales
5m
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Modern Promotion: Digital and Integrated Marketing
5m
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The Marketing Mix in Action: Integrating the 4 Ps
5m
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Outro
30s
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